
Alex1974
Themenstarter
- Dabei seit
- 08.02.2012
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RJB: Will you perhaps in the future also sell pre-owned or vintage Breitling watches yourself as a company?
GK: You have to differentiate between two things: pre-owned and vintage watches, which are not at all the same. There’s an urgent need to structure the secondary market, which today is totally dominated by the grey market, where the consumer doesn’t know what he’s actually buying. The watches through these channels are not certified by the supplier and you don’t know if you are buying a fake watch or a watch with a defect, etc. There is no secondary market controlled by the brands like there is in the car industry with certified products. We need to step in as a supplier and support authorized partners who want to sell pre-owned watches and we also have to build up our own structures in order to prevent grey market. In addition you also have to include trade-ins. Somebody buys a watch and then after three years decides to go back to a store and says, “I would like a new Breitling now. Can I trade in my watch?” Then it’s pre-owned. We are currently talking to many partners and are confident to soon come up with our own solution since pre-owned watches will play an important role in Breitling’s future.
https://www.fratellowatches.com/interview-breitling-ceo-georges-kern/
Volle Kanne Hoschi

Gruss,
Alexander