Steve hat heute im SteVral-Blog bzw. im Newsletter einige Informationen zur Preisfindung bei der neuen MEG gegeben! Scheinbar gab es einige Anfragen zu diesem Thema und er hat prompt reagiert.
ZITAT-ANFANG
Megalodon Pricing
Posted: 06 Sep 2016 09:44 AM PDT
I have been asked a few times in the last few days*to explain*the cost of the new Megalodon 45mm. Here is a recent email that I answered this morning and hopefully this can shed some light for those of you on the fence about this new watch. This is also an opportunity for me to post this in one place for future customers who have the same questions.
David writes…*“I know as the owner of your company, you take pride in your product. *I’ve admired this watch for a long time, but only now would consider buying it with the new sizing. *I’ve been on forums today and some suggest the value isn’t there for the price. *I’ll assume the price is related to manufacturing cost and parts, specifically the eta movement plus your rightly earned profit. *Can you she’d some light on the pricing for me? *I’m asking for your sales pitch, I guess. * I’ll assure you that this information will not be posted to any forums. *I’m not trying to put you in a defensive position. *I’m just weighing if I should commit to the pre-order. *Can you share the movement grade, are any upgrades being made to it? *Is the rubber strap the Isofrane style or the molded version made for previous email models? * Why no ceramic bezel this time around? I’ll appreciate your response.”
Hi David, Thanks for asking me so that I can share with you more detail to better explain what the Megalodon really is.*Let’s look at the Tudor Pelagos (gen 1) sitting in front of me with a ETA 2824, yes it has a decorated top grade, but that is not what is setting the price of that watch around $4,000 retail. So why does the Tudor cost so much? Well yes it is made by Rolex and has the best engineering, machining, fit and finish. STEVRAL is not Tudor, we are not trying to be Tudor, and our price is not similar to Tudor. We are also not micro brand A, B, C or D and we will not chase after their lower priced models. We do not produce our watches at the same factory as those other brands and I have personally received price quotes from some of those factories that come in less than half of what we pay at our factory. So why don’t we leave and go to the cheaper factories? Well we believe our factory is the best. Our fit and finish is the best, our machining and engineering is excellent, our bezels are tight and precise, our lume is better, our crowns screw down smoother and tighter and everything about the watch is as good as we can get it. We also receive ongoing support from our factory if we need parts, repairs, recalls, total support that has not been offered to us by the cheaper factories. A number of well known micro companies have used our factory in the past only to leave because the cost is too high and they want a better profit margin while keeping the price of their watches lower.
The history of the Megalodon goes back about 7 years. The early models cost $870 with ETA. The price back then for the bronze Moray watches with ETA was $1300, The price for the titanium Megalodon about 5 years ago was $1100… Now fast forward 5 years and the cost of manufacturing has increased, the cost of the 9015 has increased, the cost of the ETA 2824 has increased while the supply has decreased! Our last gen Megalodon with 9015 was $870, the titanium and bronze version was $970 with the 9015 and no bracelet. Customers have been asking for the Swiss movement to be brought back, so we did. And with the pre-order discount the new Megalodon is $990 plus shipping. It is the lowest and most reasonable price I can deliver. The retail price will be $1100 so the pre-order discount is a good opportunity.
Back to Tudor, we are not Tudor, but our quality is closer to the Pelagos than it is to some of the other micros out there at this time. Tudor’s high cost does involve their name recognition, but also their operating cost. They have 1000s of employees, offices, reps, agents, advertising. We have 1 office, 2 employees, and barely enough money to buy any advertising. We do price the watch to be fair and to still be in business in 5, 10, 15 years from now. Tudor also produced 10s of 1000s of Pelagos watches while we are only starting out with 100 Megalodon 45mm watches. I would go out on a limb and say that it is probably costing us more per watch to produce a Megalodon 45mm than it cost Tudor to produce a Pelagos. This is because of our*low production numbers and the fact that we do not own the factory.
I hope this helps. There are a lot of daily conversations that happen here at my office. It would be imposible to summarize all of this work and these conversations into one email. Planning this watch has taken over a year with many conversations about parts and components that drive up the cost but in the end make a better watch. Components such as ratcheting divers clasps, lume bezels, 4mm thick sapphire, c3 superluminova, Swiss movement vs. Japanese… In the end I decided to make it the best watch I could and not cut any corners with anything.
Kind Regards,
Steve Laughlin
PS. For David, I forgot to include these answers in my email… *the watch will ship with a 22mm iso style rubber strap, warranty card, leather box, extra spring bars. The past Megalodons have not used a ceramic bezel and the lume bezel insert on this model is the same production price as a ceramic bezel because the C3 that it is filled with is a*high cost. We also prefer the bezel to not be high gloss shiny black ceramic or sapphire, it is a style choice over a cost choice. The watch just plain looks better the way we designed it.
ZITAT-ENDE
. Aber der NAME warum nur diese Änderung das geht gar nicht.
