[Crowdfunding] Nardi watches

Diskutiere Nardi watches im Werbeforum Forum im Bereich Marktplatz; FRISCH VON DEREN WEBSITE: Release dates, review pieces and the Brexit debacle. 10th September 2019 nardi_markrDevelopment Diary...
sascha alex

sascha alex

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FRISCH VON DEREN WEBSITE:

Release dates, review pieces and the Brexit debacle.
10th September 2019 nardi_markrDevelopment Diary


Not so long ago I posted on Facebook, outlining a potential strategy for overcoming the potential issues caused by the Uk’s imminent departure from the European Union. I was told by a couple of our page followers, that we should concentrate on building the watch and perhaps not be so presumptuous as to apportion any focus on distribution methodology, however…
…No matter how you look at it, with all political bias aside, ‘Brexit’ is a total shit show. Not least because nobody is actually sure what’s going to happen; more to do with the fact that nobody seems to have a clue WHEN it’s going to happen, if at all.
From a Critic’s point of view, I totally get why we shouldn’t be distracted by the ‘cloak and dagger’ of self-serving governments and their impact on a lowly Microbrand, but as we’re crowd sourcing, the value proposition is every bit as important as the piece itself; with the possibility of newly imposed customs charges (for our EU customers), a 500 euro watch could easily become a 600 euro watch overnight, and that could kill the campaign as well as destroy the price cap we’ve worked so hard to stay under.
‘Plan B’, fundamentally, was to bring the campaign forward slightly, so we could get a number of watch cases and pertinent ancillaries shipped to the EU, in order to have them assembled there and subsequently distributed to the mainland, sans duty-fees, should the UK indeed leave the EU on October 31st – The problem here, is the trade off (as a result of launching early) between solving the ‘value proposition conundrum’ and having enough time to build enough of an audience to make the project viable.
The Brexit scenario has not improved much since I made that post, in fact there’s now more uncertainty. UK Parliament has been closed and threats of snap General Elections are being bandied around in order to enforce a hard deadline, with or without trade agreements.
So, what can we do?
To be honest, it might be a waiting game. There’s been a pretty strong reaction to the possibility of the UK leaving the EU without any trade agreements in place… The reaction has been SO strong in fact, that the UK’s governing party has lost it’s parliamentary majority and a new law has come to pass, that is intended to protect the UK from a ‘deal-less’ exit.
Who gives a f**k and why is this relevant? you might ask…
Well, it’s not just the customer’s bottom line that could be affected; we’re importing a couple of hundred Swiss movements from France. As it stands, we’ve got them at a good price, which is allowing us to stay on price-point. Add ‘two way duty’ to that and we could end up with a 850 euro watch, and let’s be honest, that’s a good Squale or used Aquis.
We understand that ‘waiting’ isn’t exactly a ballsy strategy, but at the moment, we simply have no situation that we can even react to, so after a fair bit of soul searching we have decided to tentatively hold on to our planned release date (give or take a couple of days), but we have added the proviso; that if there’s ANY indication at all that we’ll leave the EU without a trade agreement, then we will move a proportionate amount of raw material to Germany and have the cases cut there. This will add more than 3 weeks to the lead-time on production, put the launch date back to the end of November AND change the ‘Made In England’ status that we’re keen to keep, but will protect our EU customers from significant, unnecessary costs.
What happened to those review pieces?
Some good news at last! (Yay) They’re done (Yay)… But we’re not sending them out yet (Boooo). It’s important to us that the review pieces are in circulation close to, or at the point the campaign goes live, and obviously we’re not 100% when that will be. I’ve spoken to some pretty major Influencers in the ‘watch universe’ recently, and I can tell you with some conviction, that they don’t give a shit about our PR schedule; they’ll review the watch when they receive it and publish when they see fit… Thankfully, this isn’t a universal response (the Microbrand reviewers are generally awesome), but when you’re trying to coordinate your marketing activities with 8 prototypes and no solid schedule, syncopation is key.
…We haven’t forgotten you (if you’re a Reviewer/Photographer/Unboxer). You’ll still get the watch and have a minimum of 5 days with it, just keep your eyes open for correspondence… We don’t want to shoot our bolt too early, I hope you’ll understand.
 
sascha alex

sascha alex

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Die ganz schwarze Version würde mir auch gut gefallen.
wird nen dolles ding. protos sollten demnaechst fertig sein und zu den bloggern gehen, dauert eben in bisschen da das gehaese mit cnc hergstellt wird mit handbearbeitung danach noch...
 
sascha alex

sascha alex

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letzte info:

Nardi Watches

Don't panic!!! We're still here and (nearly) on schedule (lots of mails recently, wondering where we'd gone). Well here's an update. We've been directing our at...tention to reaching out to HMS Cornwall's Ship's Company, so if you've arrived here from a Naval Magazine feature or relevant Social Media group, I'd like to extend a very warm welcome to you, on behalf of us all here at Nardi. For the rest of you (who I know are all patiently waiting for updates), we've had the review prototypes remade due to the STP movements not being to a standard we were comfortable with (all review pieces will now feature the Sellita Sw200-1). Also, we're now hedging our bets that the UK will come out of the EU without any firm trade agreements, so we have secured a German assembly and distribution centre, to service our Mainland backers. The only other news we have, is that the watch will now be called the HMSC-20, rather than the working title; 'HMS Cornwall'. This is due to potential legal infringements. More to follow...
 
sascha alex

sascha alex

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KICKSTARTER campaign geht los am 1.1.2020!

Nardi watches updates

"One feels that one must apologise before continuing… With ‘targets moved’ and ‘goalposts shifted’, the launch of our first watch has somewhat been surrounded by uncertainty and admittedly, a little pragmatism on our part.


Rest assured though, no promises have been broken or reneged on, but some adaptation has been necessary…


The single most important goal for us, as it’s always been, is to produce a sub 500 euro watch, with levels of quality to rival a 2k ‘retail monster’. This will inevitably mean a struggle to break even on our launch edition, but this first watch isn’t based on a profit model, it’s about setting a precedent; a set of standards that will define our product line for years to come. – Call it a ‘marketing exercise’ if you like (you’d be right to a degree), but this ‘strategic mission statement’ has been devised to help us build the kind of reputation that we’d like to be synonymous with, so the pressure to get this right first time, is palpable......."
 
Fulano

Fulano

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Gau Mountains
@sascha alex Danke für die Updates. :super:

Na, da bin ich ja mal gespannt, ob da tatsächlich noch was kommt.

Was ist denn aus den gross angekündigten Review Modellen geworden? Auf die schnelle habe ich nur ein Kurzreview bei www.achickenwristsdelight.com gefunden. Zwar sehr extatisch, aber ohne richtige Fotos.

Ich bleibe dabei, solange die Jungs keine Fotos liefern, traue ich dem ganzen nicht so richtig.

Wo wird wohl dieses "German assembly and distribution center" sein? Wäre interessant, ob das auch als Service Center dient.
 
sascha alex

sascha alex

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@sascha alex Danke für die Updates. :super:

Na, da bin ich ja mal gespannt, ob da tatsächlich noch was kommt.

Was ist denn aus den gross angekündigten Review Modellen geworden? Auf die schnelle habe ich nur ein Kurzreview bei www.achickenwristsdelight.com gefunden. Zwar sehr extatisch, aber ohne richtige Fotos.

Ich bleibe dabei, solange die Jungs keine Fotos liefern, traue ich dem ganzen nicht so richtig.

Wo wird wohl dieses "German assembly and distribution center" sein? Wäre interessant, ob das auch als Service Center dient.
der naechste Schub mit Infos, Bildern und Videos soll in ein paar Tagen kommen, sowie auch Reviews...muss auch, den am 1.1.2020 gehts an den start bei KS.
 
sascha alex

sascha alex

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Nur noch drei Tage bis zum Launch.

Der Preis steht auch fest: 499€

Frohes backen!
 
sascha alex

sascha alex

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Noch etwas Information von der website, in Englisch natuerlich:

"...
The 10 ‘most asked’ questions
30th December 201930th December 2019 nardi_markrDevelopment Diary

Over the past 6 – 8 months, it’s fair to say that we’ve had many, MANY enquiries… From simple ‘polite interest’, to the ‘plain bizarre’. One thing we did notice though, was an emerging pattern in the ‘annals of curiosity’, so I’m going to take this opportunity to address the most ‘asked’ questions since we started out.
1/ How have you managed to get hold of metal stocks from a source that’s 9 years old?
As a few of you may know, most military decommissioning is now outsourced off-shore. In the case of the Cornwall, she was initially sold to Swansea Dry Docks, but the surge in costs relating to recycling safety-regulations, meant that the only viable route for her final decommission was via Turkish Company, Leyal; her final resting place.
…However, the fact that she wasn’t tugged immediately, and that she DID spend some time in the UK, meant that some ‘sentimental collateral’ was retained before her last departure. Many of these pieces were ‘archived’ in various maritime collections (most, in honesty, never seeing the light of day), and it’s due to this unique set of circumstances, that we were able to secure the HY-80 steel, that the watches will be made from.
2/ Why The Cornwall?
In short, that was more about luck than judgment. The sentiment behind all of our watches (both ‘present’ and ‘future’), is to build the cases (as a minimum requirement. – The whole watch if possible) from materials of historical significance; Combat watches that have seen combat, racing chrono’s that have raced, flight watches that have flown… You get the picture. With this particular piece, we just wanted to make an Aquatic Combat Watch out of a submarine or a destroyer, anything we could get our hands on really… As it turns out, it’s not legal to recycle submarine stock, as most of them are still ‘glowing’ from their respective reactors, and The HMS Cornwall artifacts that we found were our first viable source of ‘workable’ metal, so we settled on it immediately.
3/ What’s with the name? Don’t you guys make steering wheels?
We get this one a lot! It’s nothing more than the Family name on our CEO’s Mother’s side, it does indeed have Italian roots, but I can say quite categorically, that we are not associated in any way with the famous Italian steering wheel company; Our official company name is ‘Nardi Timepieces Limited’ and our Trademark is ‘Nardi Portsmouth’.
4/ Is it really made in England?
It appears that there’s a few untrusting souls out there, so let me answer this one formally.
The case, case back, movement holder and crown have all been designed in England (by us), and they will be machined, finished and assembled here too.
Some parts do come from overseas; the movements are Swiss, the leather strap and buckle is Italian (careful). And whilst the gaskets and glass are 3rd party products (UK sourced), all of the elements that require injection moulding (indices, hands and the dial) are being outsourced to a specialist company in the Far East. This is the only way we can achieve our target launch-price due to high on-shore tooling costs, but rest assured, we know the factory well and they supply global-brands who sell their pieces for multiple-thousands of dollars (naming them will cause us problems, sorry)… Needless to say, we didn’t choose them lightly.
5/ What options and variants are available.
In fairness, not many. We will be dedicating our resources to creating, what we believe is the perfect watch. We really wanted to avoid a ‘pick ‘n mix’ approach, with multiple bezel inserts to choose from, multiple strap options and multiple dial colours.
Every aspect of the HMS-C20 is bespoke, it’s been built from scratch, and based on what it costs to simply machine a ceramic bezel insert, I suspect that crowd funded watches that DO offer ‘pick and mix’ may be just aggregating off-the-shelf components… That’s not sour grapes by the way, it’s simply not viable to achieve it using any other method.
If the initial campaign is successful however, we will be releasing our ‘Bund Supersport’ on an ‘assemble-to-order basis’, which does indeed offer several variations from the launch edition, and in time, if we can afford it, we will offer an accessories pack to support each model.
6/ What’s a realistic lead time if your campaign is successful?
Bearing in mind that we’re not commissioning a chinese factory to simply die cast, assemble and drop ship, and also considering that our manufacturing process involves 2 or 3 extra steps (based on ‘standard’ production of a Dive Watch), it won’t be as quick as you might be expecting… We’ve trialed a couple of prototypes with ‘the clock ticking’ and from briefing to quality control, took 7 weeks. We do expect to improve on this with ACTUAL funding and a proper production line, but as yet, we’re not sure by how much, we don’t want to get into over-promising. Getting the watches to the very highest standards possible will take precedence over ‘rushing them out of the door’, although we are extremely sensitive to the keenness shown by our community.
7/ What’s your return/warranty policy?
Pretty much the same as most crowd funding projects; A 14 day return period if you’re not satisfied and a case-by-case approach to addressing any customer issues.
For our first watch, a warranty is pretty much out of the question, but bearing in mind our reputation will be hanging on these first 100 pieces, they won’t leave this office until they’re absolutely right. When they DO leave, they will be insured.
Ahhh the age old question. Let’s not beat about the bush: 499 Euros / 560 USD / 426 GBP
9/ That seems a lot for a Kickstarter Watch, why is it so expensive?
I’ll answer this one with bullet points (so it doesn’t look like I’m objection handling)
  • The bezel has more points than a Tudor Black Bay
  • The case requires a 5 Axis CNC
  • The movement holder is made from non-magnetic steel, not plastic… This is rarer than you think (even Heuer use plastic movement holders)
  • Every component is bespoke (except the glass, gaskets and click balls/springs)
  • We’re recycling our own metal to build the cases
  • WE’RE RECYCLING OUR OWN METAL TO BUILD THE CASES
  • We don’t qualify for a volume discount on the movements as we’re only building 100 pieces to start with
  • Every case will be brushed and polished by a UK qualified Jeweller
  • Every case (and the crown signature) will be accented with Gold Flash plating (expensive process)
  • All movements will be regulated to four positions, in house
THIS IS NOT A CHEAP WATCH TO MAKE
10/ What’s your plans after Kickstarter?
The plan is to still be around in 10 years time, so the way we leverage any potential short term success will be vital.
Obviously the immediate priority will be to get the first 100 out, and once that’s done we’ll turn our attention to reinvesting into physical stock, so we can offer derivatives of the ‘launch edition’ on a retail basis (not quite as special, but made just as well)… At first, those pieces will only be available from us directly, but we’re already in touch with several potential (and highly reputable) International Distributors, so watch this space.
We’ll then be looking to get staff in (Assemblers), and get them trained up via the British Horological Institute, so we can ‘make to order’ – This will help us stay on top of cashflow, whilst maintaining a retail model.
Our end goal is to basically make ‘five grand watches’ that don’t cost much less than that to build. I feel it’s our duty to embarrass the global Brand Leaders who charge that sort of money for their pieces, when their per-piece build cost comes in at less than $300, which, believe it or not, is a real thing...…."
 
Phil_G

Phil_G

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Also der 01.01.2020 wäre jetzt doch schon einige Stunden alt, leider noch immer kein Kampagnen Start. Da bin ich doch mal gespannt ob das überhaupt noch was wird...
 
sascha alex

sascha alex

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Also der 01.01.2020 wäre jetzt doch schon einige Stunden alt, leider noch immer kein Kampagnen Start. Da bin ich doch mal gespannt ob das überhaupt noch was wird...
nur geduld, wird was, nur spaeter gemaess gmt...die Kampanje liegt KS vor...
 
sascha alex

sascha alex

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Es sieht so aus als ob es bei Kickstarter zu einem Fehler gekommen ist. Daher die Verzögerung. Sollte doch heute im Laufe des Tages klappen. Hoffe ich doch...
 
zeekaa

zeekaa

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AT
The movement holder is made from non-magnetic steel, not plastic… This is rarer than you think (even Heuer use plastic movement holders)
Das Thema "Werkhaltering" greift um sich. :D
 
Spitfire73

Spitfire73

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04.08.2009
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Bayern
Müsste ich diesen hässlichen Klops anpreisen, würde ich genauso tief in die argumentative Trickkiste greifen.;-)

Gruß
Helmut
 
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